Tata Motors, a prominent name in India's automotive industry, has just unveiled the highly anticipated 2023 facelift versions of its Harrier and Safari SUVs. This release marks a significant milestone in safety and innovation, promising a remarkable driving experience for Indian consumers and redefining the benchmark in the SUV segment.
The 2023 Tata Harrier and Safari have undergone a remarkable visual overhaul. They now feature a revamped parametric grille, interconnected LED Daytime Running Lights (DRL), and linked LED taillights, all contributing to their updated design language. The addition of redesigned alloy wheels enhances their aesthetic appeal while preserving the vehicles' original form and silhouette.
Inside the cabin, both SUVs have seen substantial revisions. The interiors now boast updated upholstery, a completely redesigned dashboard with a refined wood trim finish, and an abundance of glossy black accents, which collectively elevate the premium feel of these vehicles. Notably, the Safari's second-row seats have been enhanced with comfortable headrests to ensure a more luxurious and comfortable ride.
The 2023 Harrier and Safari are equipped with an array of advanced features, bringing them in line with international counterparts. Key highlights include a four-spoke steering wheel adorned with an illuminated logo, touch-based HVAC controls on the dashboard, a new 12.30-inch touchscreen infotainment system, and an updated 10.25-inch digital driver display capable of showing navigation information. Furthermore, the front two rows of seats in the Safari will come with ventilation features, while the driver's seat in both SUVs is electronically adjustable and includes memory functions. Music enthusiasts will appreciate the inclusion of a 10-speaker JBL sound system featuring Harmon AudioworX technology.
When it comes to safety, Tata Motors has gone above and beyond. The Harrier and Safari SUVs are expected to earn a five-star rating in Bharat NCAP or similar crash tests. These vehicles feature a comprehensive airbag system, offering up to seven airbags, including one to protect the driver's knees. What sets them apart is the level-2 Advanced Driver Assistance Systems (ADAS) technology, providing a total of 17 driving assistance functions. Additionally, safety features include ABS with EBD, ESP, a tire pressure monitoring system, cruise control, driver attention alert, hill descent control, emergency call, and breakdown alert, ensuring the utmost safety for both drivers and passengers.
Under the hood, the 2023 Harrier and Safari continue to be powered by Tata Motors' trusted 2.0-liter diesel engine, delivering a robust 167.6 bhp of power and 350 Nm of peak torque. This engine can be paired with either a 6-speed automatic or a 6-speed manual transmission and offers three distinct drive modes – Eco, City, and Sport. Tata also provides three traction modes: Normal, Rough, and Wet, giving drivers the flexibility to adapt to various road conditions.
In terms of pricing, Tata Motors has introduced these upgraded SUVs at a competitive introductory price point. The Safari is available at an introductory price of Rs 16.19 lakh, while the Harrier can be yours for an introductory price of Rs 15.49 lakh. This pricing strategy aims to make these feature-packed vehicles more accessible to Indian consumers.
Shailesh Chandra, Tata Motors MD for Passenger Vehicles and Tata Passenger Electric Mobility, commented on the launch, saying, "The new Safari and Harrier herald a new era in safety, excellence, and experience. Their modern design, exceptional build, smart technologies, and ahead-of-segment features have raised the industry benchmarks for style, drivability, and being best in class."
With their exceptional design, cutting-edge safety features, and competitive pricing, the 2023 Tata Harrier and Safari are expected to establish a new standard for SUVs in the Indian market, catering to the diverse needs of consumers while ensuring a safe and enjoyable driving experience. These SUVs not only elevate Tata Motors' standing but also exemplify the company's unwavering commitment to innovation and customer satisfaction.
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